The findings of the latest consumer trends reports below

At present, consumers have much greater ethical and environmental standards. Continue reading to learn more.

Possibly among the most popular trends in consumer behaviour that continues to acquire momentum is consumers demanding more convenient services. While this holds true across the board, this trend is most impactful in the e-commerce space. Today, consumers favour e-commerce sites and apps that feature an exceptional user experience, from speedy and fluid navigation to customer-centric functions. Customers know that are spoilt for choice when it pertains to online shopping, which is why brands invest a great deal of time, effort, and money into making their platforms the most appealing to customers. For instance, the provision of a wide range of payment alternatives is one of the key consumer behaviour trends these days. Not just is this more convenient to customers, but it also helpful to companies that are likely to guarantee a sale by offering various payment methods. This is something that the US shareholder of Pernod Ricard is most likely to validate.

The age of social networks has changed much about the way in which we shop, eat, and consume information. In fact, social media influences our lives and decision-making in more ways than one. Maybe one of the most obvious ramifications is how our shopping habits have changed and the way we perceive brands due to the lens of social networks. Today, many people make their shopping choices based upon content they have actually seen from a social media account they trust. This is why brands invest substantial sums into social media marketing because they understand that it is an effective tool that can help them produce significant sales. Social media influencers play a main role in this equation as they help shift people's perception and opinions thanks to the huge followings they enjoy. This has actually turned into one of the most studied macro consumer trends, something that the fund with shares in General Mills will understand.

While . consumers will always favour higher quality products at competitive rates, there are other factors to consider that are taking top priority at present. For example, ethical and environmental practices are viewed as non-negotiables by many consumers who wish to buy from brands which share their values. The last couple of years have actually seen more companies focus on sustainability and environmentally friendly practices, and this came as a direct response to consumer demands and pressures from regulators. Today, making sure that businesses are operating sustainably and morally is among the most important consumer trends around the globe. This has actually been made much easier considering that most companies are now required to report their ecological impact and significant details about their operational procedures. This is why supporting local businesses is gaining a great deal of momentum as these brand names tend to be less damaging to the environment. This is something that the activist investor of Whirlpool is likely knowledgeable about.